Branding and Website Rewrite
Client: Selina Gerosa, Graphic Designer
The Client: Selina (they/them pronouns), is a graphic designer and web developer based in Boston, MA.
The Challenge: Sel wanted to formalize and strengthen their brand voice. They also needed help putting their many interesting design projects into words that would resonate with potential clients and employers.
The Solution: I worked with Sel to craft them a detailed tone guide. This guide outlines their unique selling point (USP), their ideal clients, and the kinds of words and phrases to embrace and avoid when writing for the Sel brand. Sel was so pleased with this work that they commissioned me to rewrite their entire website. For the site, Sel and I worked together to:
Better outline their products and services so that site visitors got a fast sense of the work Sel does
Reflect their design philosophy clearly on the About Me page to differentiate them from the competition
Make navigation and contacting Sel a little more intuitive for site users
Result Highlights: Sel’s career positively skyrocketed after the website revamp. They landed steady full-time freelance work within weeks of launch, and then got their dream job in March 2021 as a graphic designer for a prominent agency!
Screenshots of the Website
click to enlarge
“Adele has been an absolute pleasure to work with. As well as being super friendly, she is incredibly thoughtful and dedicated to developing the right tone of voice in all her work. I highly recommend working with Adele and I, without a doubt, will work with her again.” - Sel, web developer and graphic designer.
Scroll Through the Tone Guide
