Branding & The One-Page Website

The Client: Nicole Dama is a talented voice artist, host, and Communications Manager based in Albany, NY.

The Challenge: Nicole is the type of total boss who knows that action is king, and so she launched her one-page website on her own before she really felt it was “perfect” so that she could get the ball rolling on her voice artistry (way to go, Nicole!) She came to me because she wanted to make her “About Me” copy more engaging. She also wanted to better articulate her services so that potential clients would be more enticed to reach out.

The Solution: First, I interviewed Nicole about her goals, artistic philosophy, and desired brand voice/tone. I then used this information to craft warm, engaging About Me copy that utilizes a funny anecdote and a personal story to communicate her value. For the services descriptions, I began each bullet point with a clear benefit to consumer so that readers are left with no questions about how Nicole’s voice can transform their business. Finally, I made sure to pepper this plucky one-page website with prominent calls to action so that visitors know exactly how to get in touch and what comes next.