Services
Here’s the breakdown of what I offer. All services can be “done with you” collaborations or “done for you” button-ups. We’ll talk about what might work best for you during our no-cost chat.
Website Copy
I’m professionally trained in effective web copy tactics, and can write site pages that double as revenue-generating machines. Whether you’re looking for a new site, a site overhaul or a few tweaks, I’ll craft:
Landing pages that hook visitors right from the start.
Services pages that describe exactly what you do (and how well you do it).
Sales pages and product descriptions that convert passive interest into “I want in!”
About Me pages that convey your unique selling points and inspire love.
All of my website copy is optimized for Search Engine Optimization (SEO) meaning it plays nice with Google, and gets your site in front of more people sooner.
Digital Advertising
I can write digital copy that will stop the zombie scrolling in its tracks and get your audience to pay attention. Here are just a few ways we can make your digital footprint more impactful:
Email sales funnels: A well-crafted email sequence or “sales funnel” is a powerful tool for communicating with your base and building relationships with new customers. My emails will take your subscribers on the journey from awareness to purchase/donation.
Facebook ads: Facebook is still a great way to advertise, so I’ve become an expert in their complex rules. (Unfun fact: Did you know you can’t use “your” in Facebook advertising?) I can write irresistible Facebook ads that will draw engagement without getting your account suspended.
Video and audio scripts: In a world where TikTok is a thing and podcasts are the commuter’s best friend, audio-visual marketing cannot be overlooked. My extensive background in playwriting, acting, and falling asleep in boring seminars means I can deliver high-quality, absorbing scripts.
Brand Identity Development
The most memorable people have immediately recognizable characteristics (warmth, humor, an endless supply of cat sweaters – whatever works). It’s the same with branding. To stand out, you have to know your brand and consistently communicate its characteristics to the right people in the right ways. As a copywriter, I can help you do that by creating:
Tone guides that define what words, phrases, and ideas to embrace and avoid in communications collateral. Tone Guides can be used for years to come to cultivate a clean, cohesive brand voice.
Tag lines that encapsulate the spirit of your brand in just a few clever words. (For example: “Disney – The happiest place on earth.”) If you select this service, I’ll develop 20 for you to choose from.
Brand narratives. How did your brand grow into what it is today? Is it a plucky rags-to-riches tale about a hard-working entrepreneur? Or are you a proud steward of a long-standing family business? I can help you build a compelling brand narrative that puts your past to work for your future.
Grant Writing
These days, we’re all expected to do more with less, and most grants come with stringent design and reporting requirements. With my decade’s experience in monitoring & evaluation, I can lighten your organization’s development load by writing superior, data-driven grant proposals. I’m especially talented when it comes to:
Summaries that communicate the grant scope in plain language using as few words as possible.
Articulating the problem or need and why what you’re doing is the best solution.
Supporting assertions with relevant and compelling data (qualitative and quantitative).
Developing input, process, output, and outcome measures that align with the grant’s purpose.
Developing sustainability plans and viable monitoring strategies.
Professional Self-Promotion
A resume or LinkedIn bio is just a product description of you! By this same logic, a cover letter is simply a sales letter that showcases certain knowledge and skills and how they mesh with a job.
I’ve been on both sides of the desk, and have helped many people change their lives with a simple resume, cover letter, or LinkedIn bio. Thanks to my wide-ranging professional experience, I have a real knack for articulating your key qualifications and transferrable skills, and how these align with the needs of prospective employers.
Print Copy
Print is still relevant, useful, and effective, especially in a pandemic-wracked world where access to public technology isn’t as feasible. I’ll apply solid, benefit-driven copy theory to all your print collateral so that you can deploy:
Eye-catching direct mailers that escape the trash.
Convincing sales letters that aim for the head, heart, and gut.
Engaging newspaper and magazine ads that stop the speed-flipping.
Posters and flyers that turn pedestrians into perusers.
Event promotions that lead to ticket sales.
Pamphlets and brochures that arm stakeholders with facts that matter.
Business Writing
Does Corporate need a business case before they’ll approve the funds for that new equipment? Are you struggling with getting your recommendation memos off the bottom of the pile and into executive hands? Maybe your annual report is 2-weeks overdue…
Have no fear. All good business writing is persuasive, informative, and clear, and I’m here to deliver. Thanks to my Masters in Public Administration and 10 years working at all levels of government, I have extensive experience with business writing in its myriad forms and functions. I’ll dive right into the deep end of your policy area/industry and write impeccable and accurate collateral that gets the job done.
Content Writing
Copy sells and compels. Content informs and entertains. I do it all (and so does good content, by the way).
I cut my teeth in content, and am still up for blogging, ghostwriting, eBooks, and long-form social media campaigns. As you probably know, it’s time-consuming to consistently come up with engaging and inspiring content, and to get the true benefits, consistency is key. I’ll quickly turn around useful content that’s fun to read and catalyzes engagement with your brand.
Strategic Consulting
Hey there. I get it. You like to DIY. You know how to write, and you know your work like the back of your hand. The thing is, sometimes we get so close to our work, we forget what it’s like to not be an expert. In other words, we forget what it’s like to be the audience.
Guess what? Not only am I a trained copywriter, I’m a former strategic planner who specialized in continuous quality improvement and project management. I’ll sit with you for an hour, a day, or a full retreat’s worth of time. I can brainstorm, provide recommendations, act as a sounding board, or hash out a plan.