Sales Page & Website Rewrite

The Client: Natalie O'Shea is a dynamic, bubbly paper crafts artist and Stampin' Up! professional. She had just launched a new website and expanded her offerings to be more course and resource based.

The Challenge: Natalie needed two new sales pages promoting her subscription offerings while appealing to crafting audiences of all skill levels. She also needed an expert to go over the site copy with a fine-tooth comb so that it did all it could to interest, excite, and convert. It was also important to write in UK-style English and not let any of my Americanisms slip in, as her customer base is overwhelmingly European.

The Solution: I used rich detail, story-telling, and some good old fashioned pricing math to explicitly convey the benefits of the subscription offerings. I also added social proof throughout the site and expanded Natalie’s About Page so that site visitors would get to know, like, and ultimately, trust her enough to make a purchase.