SEO Optimized Conversion Content

The Client: Feetures is an Ecommerce athletic sock brand doing some amazing things in the sustainable manufacturing world.

The Challenge: Feetures is in the process of launching new recycled fibers, a host of new products, and a blog. They needed a writer on retainer to keep on top of all the content and communicate these exciting developments to old customers and new.

The Solution: I adapted a youthful, engaging tone for the blogs and applied tried and true copy principles to the content. This makes the blog not only informative and entertaining, but persuasive and primed to attract buyers. I was also sure to naturally sprinkle in relevant keywords to improve Feetures’s SEO.

Result Highlights: Feetures was so pleased with the initial blogs they expanded our agreement two-fold.