Services Web Page (SEO Optimized)

The Client: Blanton’s Air, Plumbing, & Electric (Blanton’s for short) is a trusted provider of home services in Fayetteville & Raleigh North Carolina. They’re a proud family business, and have continuously operated for over 70 years.

The Challenge: Blanton’s had just built a brand new website, and wanted to highlight their USB outlet installation & repair services on a dedicated web page, as this was a growing market for them. Most home services companies rely on organic search to bring in leads, and Blanton’s is no different. They needed the new page to rank high in web searches within their service area while remaining true to their brand voice and tone.

The Solution: It used to be that “writing SEO copy” meant stuffing as many keywords onto a page as possible. The end result was often robotic and awful to read. Today, “keyword stuffing” is actually penalized by Google’s search algorithm! I used up-to-date SEO principles to optimize this page by:

• Naturally sprinkling relevant keywords throughout the copy, especially in headlines and subheads

• Including an “FAQ” section that incorporated some of the most popular search phrases

• Adding in-links and back-links to the copy when called for

• Best of all, I was able to do this without sounding like a robot.